Why did you decide to become an Ambassador?

I just think it’s really important. More and more people in the world want to make a difference and break from the rat race to find their social purpose.

 
What did you want to be ‘when you grew up’?

I wanted to be a pilot in the Red Arrows but I was told my eyesight wouldn’t be good enough. I had Red Arrows posters all over my room. I also seriously considered being a priest until I met the woman who’s now my wife.

Have you always had a social outlook?

Yes, I think so. My parents were Irish immigrants in Liverpool in the late fifties. My dad and uncles worked as navies on building sites and the way they were treated was shocking. They were seen as lower than the dumper trucks they were using. I went to the funerals of many of the men that were killed. I’ve always been aware of the insecurities of work for people.

 
What sort of person is suited to working in social enterprise?

Well the people working within it are all pretty different, but the one personality trait that seems to run through them all is having terrific sticking power. They ignore the many voices saying, “You’ll never do it”. They’re also good at creating networks and linking up to private, public and not-for-profit sectors. And they’re good at making people believe in their vision.

 
Is there anyone in the public eye who you think would make a good social entrepreneur?

I think Steilios of Easyjet might be good beyond normal charitable giving.

 
Are there any areas that you think are ripe for some social enterprise work but that you’re not interested in getting involved with yourself?

I think schools generally need to be re-thought. There must be a better way of doing things. We see the results of a system that isn’t working for lots of young people. Schools would definitely benefit from a social enterprise approach. I don’t think it’s anything to do with lack of money, it’s a lack of creativity. You don’t see social entrepreneurs letting money get in their way.