Peter tells us why he loves his job and why people are central to it

When did you develop a social view of society?

In my teens - inspiring humanities and sociology teachers helped develop my interest in the world into an urge to do something to make it a little better. At first, animal welfare and environmentalism grabbed my attention, then issues around world poverty and global inequality ignited anger.

I was also becoming increasingly aware of poverty and its impact in the UK. Over time I began to learn about how all these issues were inter-connected.

How did that lead into the position you're in now?

I started developing a career in international NGOs (non-governmental organisations) in my twenties, but felt that as I moved up the ladder, I was becoming further detached from the direct work and so when this opportunity arose to lead holistic work with communities, I was immediately attracted.

I also loved the opportunity to develop something from scratch. Social Enterprise was the answer to the problem of sustainability, and so we began our journey out of need.

What are your ambitions for the future?

New assets, new businesses with ever-greater social and environmental impact. We're right in the middle of two very exciting new business developments, both very diverse. I want to see more and more people, particularly young people, aspiring to create or contribute to social enterprise and as a result get the same buzz and thrill as I do.

What did you want to be when you were growing up?

I wanted to be taken seriously. I wanted to change the world and make it a kinder fairer place for everyone. Nearly everyone said that was impossible and I was hopelessly naïve.

I guess I haven't changed the world as much as I once dreamed, but I do hope I have changed my corner of the world at the very least and there is, of course, still more time left so I'll keep on trying.

What kind of person makes a good social entrepreneur?

A belief in people: It is essential you're an optimist and believe that life, society and people can change; a considered rather than reckless risk taker; someone with humility, who’s non-judgemental of people; someone who builds relationships with people and partners; a person who is value driven with a healthy dose of selflessness. And, lastly, you have to be persuasive and committed.

What resources do you find useful in your work?

There are some great infrastructure organisations out there. The Development Trust Association has been great for us. Building relationship with local partners has also been a great help, local councils and health trusts have helped us grow and develop.

Through life you randomly bump into like-minded people - hanging on to and building those relationships is crucial. We’ve built a network of people all over the place that understand what we do and why we do it. These people become passionate advocates for our work, they’re unpaid sales people and ambassadors for Sunlight.

What other social entrepreneurs/businesses do you admire and why?

I admire the small groups of residents, local people and individuals that despite all the challenges, build social enterprises and community associations. They create change within their communities, often against all the odds. We at Sunlight know just how tough that is and we admire the tenacity of others that create change within their own communities.

Personally I love the way that fair trade and companies using that model have gone from being perceived as a weird bunch of hippies to mainstream in such a relatively short period of time.

What advice would you give to budding social entrepreneurs?

Go for it! You'll make mistakes and have difficult times, but when that happens, pick yourself up, dust yourself down, learn from it and keep on trying. Never lose sight of why you’re doing it, keep the social aspect close to your heart. It's not about building an empire, first and foremost it's about social impact.

How do you feel about being an ambassador?

A bit flattered and I suppose a bit unworthy. I used to be a shy boy! I want more people to think about the contribution they can make through their lives and careers, to their neighbours, communities, to people overseas and to the planet. Your career and your business can help change the world, but only if you want it to.