Name: Reed Paget Age: 41 Business: Belu Water Role: Founder and MD Where: Started in London, butoperates internationally
Reed is the MD of Belu Water, whichlaunched the UK’s first “carbon neutral” bottled water. He hasrecently won the Independentnewspaper’s Social Entrepreneur of the Year Award.
All Belu’s profits are used to fundclean water projects around the world. Reed has also developed the‘Penguin Approved’ consumer product certification stamp. This isfor goods and services that have reduced and offset all theiremissions measured over their entire lifecycle.
This stamp is meant to promote climateconscious consumption. Prior to setting up Belu Water, Reed workedfor New York One News and was the producer of the award-winningdocumentary film AmerikanPassport, shot in 14 war zones around the world.