Chris Allwood interview
Chris tells us what drives him and why he wants to get City types into social enterprise

 

Chris Allwood

How did you develop a 'social' view of society?

At uni, through friends and groups; I was involved with environmental groups and ran the Jubilee 2000 as well as various fair trade projects.


How did that lead into the position you're in now?

I wanted to do something useful and enjoyed the excitement of enterprise. I think it's a good way of reducing dependency (individual and corporate).

“I want to build an East London social enterprise incubator”

 


How does your enterprise work?

Companies and charities give us stuff to be sold, for free or on commission. Unemployed young people take photos of the stuff, research it, write descriptions and list it on eBay. They get the skills, experience and confidence for work and the profit pays for coaching them to ensure they get as much as possible out of the experience.


What are your ambitions for the future?

I want to set up a big social enterprise incubator in East London, where lots of social enterprises start and grow. Then I want to work in it, sharing ideas, space and stuff with people there.

What did you want to be when you were growing up?

A grown-up, but I grew out of that!


What kind of person makes a good social entrepreneur?

A benevolent opportunist who's persistent.


What resources do you find useful in your work?

People are crucial to my work. I can't think of a single thing that someone I know can't do quicker and better than I can. All I need to do is persuade them to do it for me. If I'm doing something I believe in then that isn't often too hard.


What other social entrepreneurs/businesses do you admire and why?

I love the branding skill of Innocent and the management style of Happy Computers.

What advice would you give to budding social entrepreneurs?

Find a way of testing your idea on the market cheaply and do it.


What are the best and worst parts of your job?

Working as part of a team of dedicated, creative people is the best bit and the worst is trying to get accounts to balance.


Why did you become an ambassador?

I’m excited to be inspiring people to do something which has the potential to make a huge difference to people’s lives. I want to build the East London social enterprise incubator and encourage lots of talented people from the City and Canary Wharf to come and get involved with social enterprises.

 

“I want lots of talent from the City and Canary Wharf to get involved with social enterprises”
– Chris Allwood, Auction My Stuff

 

A Unique business model in action
A Unique business model in action